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Getting an mLife

Filed in: marketing, quotes, Tue, Dec 31 2002 01:00 PT

AT&T: the Death Star

“Viewed by 130 million people in the United States and some 800 million around the world, the Super Bowl is at once a uniquely American event and a global happening. It is the perfect venue to demonstrate the power, value and simplicity of an mLife from AT&T Wireless.”

AT&T Wireless Chief Marketing Officer G. Michael Sievert, on the wonders of buying the Super Bowl halftime show nobody watches

One Response to “Getting an mLife”

  1. Ted Leung on the air : computers/open_source/osaf/1180 : Back from travels Says:

    […] ty on Thursday (it was nice to actually be in the Bay Area and be able to attend). I met Matt May of the W3C, who also lives in Seattle. An odd thing. I did have a very nice time at the party. Not only d […]

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