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Getting an mLife

Filed in: marketing, quotes, Tue, Dec 31 2002 01:00 PT

AT&T: the Death Star

“Viewed by 130 million people in the United States and some 800 million around the world, the Super Bowl is at once a uniquely American event and a global happening. It is the perfect venue to demonstrate the power, value and simplicity of an mLife from AT&T Wireless.”

AT&T Wireless Chief Marketing Officer G. Michael Sievert, on the wonders of buying the Super Bowl halftime show nobody watches

One response to “Getting an mLife”

  1. […] ty on Thursday (it was nice to actually be in the Bay Area and be able to attend). I met Matt May of the W3C, who also lives in Seattle. An odd thing. I did have a very nice time at the party. Not only d […]

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