Getting an mLife
Filed in: marketing, quotes, Tue, Dec 31 2002 01:00 PT
“Viewed by 130 million people in the United States and some 800 million around the world, the Super Bowl is at once a uniquely American event and a global happening. It is the perfect venue to demonstrate the power, value and simplicity of an mLife from AT&T Wireless.”
AT&T Wireless Chief Marketing Officer G. Michael Sievert, on the wonders of buying the Super Bowl halftime show nobody watches
[…] ty on Thursday (it was nice to actually be in the Bay Area and be able to attend). I met Matt May of the W3C, who also lives in Seattle. An odd thing. I did have a very nice time at the party. Not only d […]