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Spot Bowl 2003

Continued from the introduction.

The Good

There were not many of these. We managed to pick out five:

1st: Reebok, Terry Tate

A linebacker manhandles an office full of slackers.

We gave this one bonus points for the reference to the cubicle-jockey movie of all time, Office Space, as Terry decks some poor tool for not attaching a cover sheet to his TPS reports.

2nd: Pepsi Light, Osbournes/Osmonds

A tangy twist on an old campaign: the Osbourne kids reveal themselves to be Donny and Marie Osmond.

And – Holy Bob Newhart! – Ozzy wakes up next to a comforting Florence Henderson.

3rd (tie): Budweiser, Zebra

The first ad during the game features a zebra gazing into a review booth in this throwback to another old Super Bowl campaign, which starred horses playing football.

3rd (tie): Trident, the fifth dentist

We've all heard the saying: Four out of five dentists agree... Well, now we see what was holding the fifth dentist back. Apparently, it was a squirrel trying to get the wrong kind of nut. Yeah, it's a little childish, but still in good fun.

3rd (tie): Monster, tractor-trailer driver

An unmanned 18-wheeler tears up the road while an un-18-wheelered man pines for diesel and dust. Monster wins the only real rivalry left, over Hotjobs, who ran a (sadly) above-average "Rainbow Connection" montage. (Did I mention we didn't even have cola wars this year?)

This also wins our award for Best Explosion in a Non-Film Ad.

Next: The Bad